How Strategic Support from Jude’s Desk Boosted Bonar Institute’s Growth and Professional Image

CHALLENGE:
Increasing workload leads to fatigue

James Bonar lacked the time and administrative resources to manage tasks effectively. This led to delayed follow-up with clients, which could compromise the high level of professionalism that the Bonar Institute aimed to uphold.

James was growing the Institute, but the increasing administrative workload was taking a physical toll. Struggling to manage it all, James knew he needed support.

SOLUTION:
From administrative relief
to marketing leadership

James met weekly with Jude to discuss administrative needs. She utilized her project management skills to access resources in her network and ensure tasks were completed.

Jude’s Desk sent assessments, followed up with clients, and produced well-received analyses and reports, which were “valuable and impactful.”

Due to the efficiency of Jude’s Desk, Bonar Institute expanded its role. Jude’s Desk became involved in marketing initiatives and strategic discussions and worked on improving the quality of the Bonar Bulletin newsletter, webinar and LinkedIn profile.

RESULTS:
Enhancing brand visibility through streamlined operations

James saved time which allowed him to dedicate more focus on building deeper relationships with clients and prospects. This also helped with strategically positioning the company within its core market and increasing revenues.

The innovation, flexibility, and leadership of Jude’s Desk strengthened Bonar Institute’s professional image. The creation of high-quality content for the Bonar Bulletin and LinkedIn increased online engagement and enhanced brand visibility.

Bonar Institute received excellent feedback on their bulletin and webinar, with quality on par with leading consultancies.